Improving your business website does not automatically mean doing a full redesign or making a huge investment. Instead, it’s about being smart about what you improve and who you trust to help you do so, with small updates having the potential for a big impact on engagement, conversions, and SEO . Here are five examples:
1. Simplify the Website Menu
A cluttered menu on your website can confuse visitors. Instead, streamline your navigation to focus on the pages with the most important content. That keeps users interested as they quickly find what to navigate to and lowers the chances of them leaving your site after only visiting one page. They’ll click through multiple blog posts and pages with a clear site structure and see your business as being both organized and knowledgeable.
2. Optimize Calls-to-Action
A small change to your call-to-action (CTA) text, color, or placement can improve conversions, meaning visitors are more likely to click through and make a purchase, join your newsletter, or take advantage of a business service you’ve started to offer. Even small changes can be useful, such as tweaking the wording on a button from “Submit” to “Get My Guide” to make it more user-friendly, enticing, and, in turn, more effective.
3. Audit Your Site and Refresh Old Content
Outdated or older content can reduce how well your site performs. So, start by doing an audit on your site, meaning looking at what pages are underperforming and why, such as issues like broken links or missing images. Fix those problems, update statistics, improve headlines, and add new visuals as some of the ways to refresh pages on your website. Doing so is worth it as it tells both users and search engines that your site is active and relevant.
4. Improve Internal Linking
Internal links between different pages on your site guide visitors to related content and distribute “link equity” for SEO, as well as helping search engines understand both the hierarchy of your pages and how they relate to one another. Begin by identifying which pages are heavily linked and which ones have no links at all (often called “orphan pages”) using a site link map. Add links where they naturally make sense and aim for 3-10 links per page.
5. Use SEO Expertise
SEO is about much more than keywords, although they certainly are important. SEO involves finding opportunities you might not know are there. Experts like Armory Digital Marketing can pinpoint where your site needs improvement, from its structure to the content and strategy. Going beyond typical SEO, this approach provides measurable results that fit with your audience’s behavior. The professionals also understand that SEO is not a once-and-done fix; it involves continuous monitoring of rankings, traffic, and conversions, as well as updating for search engine algorithm changes.
Conclusion
Improving your website with small, targeted updates can bring big results in traffic, conversions, and more. Simplifying site navigation, improving CTAs, updating content, improving internal linking, and using SEO expertise are great examples. The right approach can set your website up to do well long-term.
