VoIP (Voice over Internet Protocol) has largely replaced traditional phone systems in the world of business, digitizing the process of making and receiving calls. Along with being cheaper and more flexible than using landlines, VoIP allows access to many exclusive tech features that can help businesses to boost leads.
This post takes a look at some of the VoIP features your company could benefit from using and why they are so handy.
Call recording and analytics
Call recording and analytics allows you to capture audio and data of each phone conversation. This can allow you to improve your lead generation strategies when calling customers such as identifying winning scripts and peak times when customers are most likely to pick up. You can also study data and recordings of incoming calls to identify busy periods, common enquiries and demographic trends to help you better target your marketing.
Automatic call distribution
Automatic call distribution (ACD) allows you to automatically route incoming calls to the best available agent. This helps to reduce wait times and ultimately reduce potential lost customers. In companies where different calls may require different expertise, this technology can also route calls to the best suited expert – callers can state their reason for calling to an auto-attendant and then be directed to the right individual.
Queue position announcement
For busy periods when you have long queues of callers, it could be worth looking into queue position announcements. This involves setting up an auto-attendant to periodically inform each caller what position they are in the queue. This can help to encourage callers to stay on the line by giving them a more accurate idea of how long they have to wait.
Ringless voicemails
When it comes to making calls, ringless voicemails can be a technology worth looking into to potentially boost sales. Such technology allows you to leave a voicemail without ringing the customer – which could be beneficial if you’ve already tried to get hold of them or you need to provide an update but don’t want to disturb them with a call. Ringless voicemail providers can help you to set up this tech.
Automated follow-up emails/texts
Some VoIP systems can be programmed to send automated emails or texts if a customer does not pick up. Studies have found that such follow-ups can increase conversion rates at a greater rate than simply leaving voicemails. These follow up emails and texts can be altered for different campaigns.
Dynamic caller ID
Dynamic caller ID changes your outgoing number to match local areas or previous interactions. This makes calls appear more familiar – increasing answer rates and potentially helping you to convert more customers. An example could include using the number of a different department that a client has already been in contact with, rather than using a new number that may be ignored.
Conclusion: boosting leads with VoIP
All in all, these features show that VoIP can have so much more potential beyond a traditional phone system. While not all of these features may be relevant to your business, certain solutions could be incredibly useful for helping you to hook callers and recipients and increase sales.
