Founded a decade ago, Calla Property Pty Ltd is the brainchild of a dedicated entrepreneur who recognized the need for a research-driven approach to property investment. The company’s inception was rooted in personal experience, as the founder invested in properties that proved to be less than ideal, learning valuable lessons along the way. With a risk-averse nature and a preference for property over shares, the founder embarked on a journey to develop a robust research methodology that would guide better investment decisions.
This journey began 20 years ago with a simple checklist of 20-30 points, which eventually grew into a comprehensive 130-point system. Recognizing the complexity and originality of this methodology, the founder secured government funding through Deloitte to collaborate with a data scientist and transform the research into a usable platform. Today, this sophisticated research framework is the foundation of Calla Property’s success, driving informed property recommendations that align with clients’ strategic goals, budgets, and investment structures.
Adapting to Industry Trends
In the ever-evolving landscape of property investment, Calla Property has demonstrated a keen ability to stay ahead of the curve. The company has responded to the challenges of a high-interest rate environment and growing awareness of environmental factors by diversifying its property offerings. Two notable additions are Calla Co, a co-living property type, and Calla Care, which focuses on NDIS/SDA (National Disability Insurance Scheme/Specialist Disability Accommodation) properties.
These new property types not only cater to the changing needs of investors but also address pressing societal issues. Co-living properties, for instance, help alleviate the intense rental crisis in Australia by providing well-designed, affordable housing solutions. Calla Care properties offer long-term, safe, and beautiful homes for NDIS participants, many of whom would otherwise be accommodated in care facilities like hospitals or nursing homes.
Additionally, all properties in Australia must now comply with the new National Construction Codes, which require a 7-star energy rating. Calla Property ensures that its developments meet these standards, incorporating features such as solar panels, extra insulation, double-glazing, and solar passive design. The company also emphasizes sustainable landscaping that attracts native birds and conserves water, further enhancing the environmental appeal of its properties.
Leveraging Technology for Success
Calla Property’s rise to prominence can be attributed in part to its strategic adoption of advanced technologies. In an industry where Artificial Intelligence (AI) is becoming increasingly integrated, Calla Property remains at the forefront by leveraging these tools to provide better insights for investors. The company’s research platform, which benefits from the integration of AI and data analytics, enables investors to make informed decisions based on a wealth of relevant information.
One of the key technological advancements at Calla Property is the use of Zoho One, a comprehensive XaaS platform that has been customized to meet the company’s unique needs. Zoho One integrates multiple applications into a single ecosystem, streamlining operations and enhancing efficiency across the board. It serves as a CRM, marketing campaign tool, website builder, and analytics generator, among other functions. This centralized system allows Calla Property to manage client data, streamline communication, and ensure consistent, high-quality service.
Milestones and Achievements in 2023
The year 2023 was a significant one for Calla Property, marked by several key achievements. The company expanded its offshore team, improving the delivery of services to clients and ensuring a smoother, more efficient process. Calla Property also engaged a consulting firm to review and redesign its sales processes, resulting in greater clarity, efficiency, and effectiveness within the growing sales team.
Perhaps most notably, Calla Property introduced new property types to its portfolio, including various co-living properties. These offerings are particularly relevant in a market where investors have less borrowing power. By focusing on property types that deliver better yields, Calla Property not only meets the needs of its clients but also contributes to alleviating Australia’s unprecedented rental crisis.
The Calla Property Difference
What sets Calla Property apart from its competitors is a combination of integrity, research-driven decision-making, and a commitment to client satisfaction. The company’s core value, encapsulated in the motto “Building Your Dreams,” guides every decision and interaction. When faced with a challenge or question, the team at Calla Property always asks whether the proposed solution aligns with the client’s dreams. This values-driven approach ensures that integrity remains at the heart of the business.
In addition to its strong ethical foundation, Calla Property distinguishes itself through two key offerings: the Calla Property Insights research methodology and the Calla Concierge Service. The former ensures that every property recommendation is based on thorough research and tailored to the client’s specific goals. The latter provides end-to-end support, guiding clients through every step of the property investment process, from selecting the right professionals to managing the build and handover.
Client Success Stories
Building a property from scratch is a complex and often daunting process, particularly when the property is located far from the client’s home. Calla Property’s Concierge Service alleviates these challenges by offering a complete end-to-end solution. Clients who engage with Calla Property benefit from a seamless experience, with dedicated Deals Coordinators who manage every aspect of the investment process.
For example, one client approached Calla Property with a general budget and a desire to invest in property but had no specific location in mind. Through the Calla Property Insights research, the team identified the ideal property type and location to meet the client’s needs. The Concierge Service then took over, coordinating with brokers, lawyers, builders, and other professionals to ensure a smooth and successful investment. As a result, the client was able to invest in multiple properties within five years, significantly growing their portfolio.
Looking Ahead: Future Plans
As Calla Property looks to the future, the company is focused on growth and innovation. In 2024, the company plans to expand its departments and further develop its team, laying the groundwork for a significant new offering in 2025. This new development is expected to deliver unique value to the market, further enhancing the wealth and success of Calla Property’s clients.