During the pandemic, everyone has learned that when it comes to the Customer Relationship Management (CRM) tools, they’re only as good as the relationships one has developed, so taking a break from technology and concentrating on establishing fundamental, face-to-face interactions is crucial. Meeting for coffee or lunch, even virtually, can do so much more than e-mail exchanges, social media postings, and other forms of communication, and it’s a terrific way to learn more about people’s interests, hobbies, and ambitions. Paige Arnof-Fenn, the Founder and CEO of Mavens & Moguls, has discovered that developing trusted connections drives her business, and technology helps those relationships after they are established. Although technology aids the dialogue, it will never replace the human contact that creates trust over time.
The Thrilling Journey Towards Entrepreneurship
Mavens & Moguls is an entity that offers experienced marketing counsel and unique ideas to venture capitalists, entrepreneurs, and corporate leaders that don’t have the budget for a full-time marketing team. The business presently works with companies of all sizes, from startups to Fortune 500 corporations.
The prominent digital marketing company is the brainchild of Paige. She discovered the idea of starting the Company and embarking upon her entrepreneurial journey right after 9/11 when the Company she worked for cut its marketing.
Paige’s path to becoming an entrepreneur has been unorthodox. She has always been committed to her basic principles, which is why Mavens & Moguls’ services reflect commitment, faith, sincerity, and trust.
Developing Entrepreneurial Values
Paige has consistently found that successful companies in the aftermath of a pandemic must be adaptive and that a good communicator must have a development attitude. The well-being of her employees is the most crucial component for her in keeping Mavens & Moguls working smoothly.
The Company measures its productivity by what they get done after deciding on a unique path forward. It is based on results rather than action. “My objective is to continue to establish growth-minded teams since they never stop experimenting. I don’t believe there is one habit that I use to keep the team fresh; instead, I use a combination of online learning and attending conferences, presentations, networking, influencer newsletters, TED speeches, and podcasts,” believes Paige.
Paige must be the brand’s name, face, and voice if Mavens & Moguls is to have the best experience. However, communication is essential for community and employee involvement and overall success. So, Paige tries to establish the tone right away with one rule: over-communicate when in doubt, especially now that everyone is working remotely. There has never been a more critical moment for accurate, compassionate communication that is transparent, truthful, and timely.
The Path Ahead
Paige believes that market research is more necessary than ever because the world has changed so much after the pandemic. Whatever Mavens and Moguls thought they knew about their clients and market before COVID must now be double-checked because the world has altered so much since last March. Above all, with social media and technology available 24 hours a day, the world now operates on Internet time, which is why the Mavens & Moguls team will take extra time to deliberate on the data collected by the Company.
Furthermore, as a marketing industry veteran, Paige believes that the most trusted leaders and companies will have a significant competitive edge in the post-Corona world. Employees, customers, and clients will remember who treated them well throughout the crisis, and those who earned that trust during the difficult times will be rewarded with loyalty.
Golden Advice From The Golden Lady
Paige’s advice to the entrepreneurs is something that we all need. She believes that trust becomes an even more valuable currency for getting things done as we go toward a more virtual world. It builds when you keep your promises, creating a solid connection based on your value offer rather than price.
This is also a wonderful moment to use internet marketing and social media to create a brand.
“My recommendation is to focus on a few activities that you like and excel at them. Because you can’t be everywhere at once, pick high-impact activities that suit you and play to your abilities,” imparts Paige.
Furthermore, make yourself visible! If you can’t be discovered online nowadays, you don’t exist.
Conclusion
After working as the head of marketing at three different startups, Paige became an entrepreneur. She now feels that working for herself and establishing a business from the ground up is tremendously exciting and gratifying.
She feels that “Data and analytics are becoming increasingly important in marketing. Important data must be acquired and evaluated to create captivating tales for your target market. Companies must embrace statistics and analytics, and they must use data more intelligently.”
