CrowdPharm, founded in 2017 by healthcare advertising veterans Mike Myers and Steve Bernstein, emerged with a transformative vision. They sought to revolutionize the traditional healthcare advertising model by leveraging technology to connect with talent worldwide. Their goal was simple yet ambitious: to create a healthcare advertising agency that harnesses the power of a global network to solve client challenges. By tapping into this extensive talent pool, CrowdPharm redefined how agencies engage with clients and brands, providing real-time, tailored solutions to meet specific market and client needs.
A Unique Approach: Building Custom Client Teams
CrowdPharm operates on a foundational belief that every client deserves access to the vast, untapped talent pool available across the globe. Through its proprietary network of over 10,000 members from more than 132 countries, the company assembles bespoke client teams in real-time. This innovative approach enhances operational efficiency, enabling CrowdPharm to quickly adapt and respond to dynamic market demands. The result is a more flexible, client-focused engagement model that sets the agency apart from traditional competitors.
“What sets the agency apart is that we offer something no one else in healthcare marketing has provided to clients before—real-time access to the best minds around the world,” says Myers, President of CrowdPharm. This commitment to excellence ensures that the agency can meet the needs of clients in any therapeutic area, assembling specialized teams that understand the nuances of specific healthcare markets, providers, and patient communities.
Technological Advancement and SaaS Integration
CrowdPharm’s innovative use of technology has been a key factor in its success. The agency’s platform is designed to make every marketing dollar work harder and smarter by utilizing a flexible, responsive, and affordable agency model. CrowdPharm’s proprietary software-as-a-service (SaaS) platform connects the right talent to the right task at the right time, ensuring seamless integration of strategic and creative solutions.
In 2023, the agency further embraced technological advancements by incorporating Artificial Intelligence (AI) into its operations. CrowdPharm developed AI tools to streamline workflows and enhance productivity, earning a PM360 Innovator Award. The addition of AI capabilities allows the agency to efficiently match talent to tasks and deliver superior results for clients, setting a new standard in healthcare advertising.
Adapting to Industry Trends
As the healthcare landscape continues to evolve, CrowdPharm stays ahead by embracing emerging trends and technologies. Artificial Intelligence (AI) has become a central theme in the industry, influencing areas such as marketing automation, content creation, and sales enablement. In response, CrowdPharm has invested in training and equipping its teams to utilize AI responsibly and effectively, thereby unlocking new levels of creativity and productivity.
CrowdPharm’s thought leadership extends beyond AI. The agency’s leaders actively share insights on various topics, including health and wellness, innovation, technology, and cultural shifts. By staying engaged with industry developments, CrowdPharm ensures its clients benefit from the latest advancements and best practices in healthcare advertising.
Key Achievements and Milestones
In 2023, CrowdPharm solidified its position as a leader in healthcare marketing through several strategic initiatives and achievements. A significant milestone was the expansion into the Asia-Pacific region, highlighted by the opening of an office in Singapore and a strategic partnership with WeTheBrand, a creative agency in Vietnam. This expansion has enabled CrowdPharm to better serve clients with interests in Asia-Pacific markets and enhance its global reach.
CrowdPharm because a Spectrum Science company at the end of November 2023, enabling the agency to further to further strengthen its ability to deliver real-time access to global talent and continue its mission of providing high quality, efficient healthcare advertising solutions.
Spectrum Science is an independent, global, strategic platform of integrated engagement,
marketing, advertising, communications and advisory services designed to support health and
life science clients across all stages of a product and company lifecycle. Purposefully designed to ensure depth of expertise and connectivity across offerings, Spectrum’s custom-built teams are made up of experts in healthcare and science – focused on strategic engagements that leverage human-centered insights, motivating creative, innovative storytelling and technology to reach audiences where they are with the content they need and want.Together, Spectrum Science and CrowdPharm bring transformational, strategic and creative solutions that are fast, effective and resourceful – and that are critical for clients looking to break through in today’s crowded and evolving market.
What Sets CrowdPharm Apart
CrowdPharm’s unique value proposition lies in its willingness to embrace innovative thinking and challenge conventional business practices. The agency’s model leverages a vast global network of healthcare talent, providing clients with access to a diverse range of skills and expertise. This approach allows CrowdPharm to offer time-saving and cost-effective solutions without compromising quality.
One standout example of CrowdPharm’s capabilities is its ability to mobilize over 100 professionals within 24 hours to work on a project, scaling up or down based on client needs. Whether a client requires specialists in dermatology, cardiology, or neurology, CrowdPharm can assemble a team of experts to deliver targeted and impactful work.
Case Studies: Delivering Exceptional Results
CrowdPharm’s flexible and scalable model has consistently impressed clients across various projects. One notable example involved supporting a company in need of a comprehensive campaign for treatment-resistant depression. By engaging six creatives from four different countries, CrowdPharm delivered over 35 creative ideas within 72 hours, showcasing the agency’s ability to produce high-caliber work under tight deadlines.
In another instance, CrowdPharm rapidly assembled a team from its global network to develop a new brand campaign. Within six days, the team generated over 100 initial ideas, refined 60 concepts, and presented them to the client, demonstrating the agency’s agility and commitment to exceeding client expectations.
Focus on Culture and Values
Beyond its innovative business model, CrowdPharm prides itself on fostering a positive and inclusive company culture. The agency’s core values—such as promoting unstoppable momentum, challenging the status quo, and valuing integrity—are embedded into every aspect of its operations. This commitment to a strong, values-driven culture has earned CrowdPharm recognition as one of the best places to work in the healthcare marketing industry.
Conclusion
CrowdPharm’s groundbreaking approach to healthcare advertising is reshaping the way agencies collaborate with clients and brands. By leveraging a global network of talent, embracing cutting-edge technology, and maintaining a strong commitment to its core values, CrowdPharm continues to deliver innovative and effective solutions that set new standards in the industry. As the agency moves forward, its focus on quality, efficiency, and client satisfaction will undoubtedly keep it at the forefront of healthcare marketing innovation.
