Dawn Moyer’s journey into healthcare marketing is a testament to her passion for making a tangible difference in people’s lives. Unlike other sectors, healthcare marketing is centered around patients. For Moyer, this field provides a unique chance to convey the value of high-quality, innovative care delivery through storytelling and visualization techniques. The ever-evolving nature of the healthcare industry presents challenges and opportunities, and within this dynamic environment, she has carved out her niche as a creative and strategic marketing leader.
The Inception of SCP Health: A Legacy of Excellence
SCP Health, where Moyer serves as a senior leader, has a history of over 50 years. Founded by visionary physicians with a mission to deliver better patient outcomes in emergency medicine, hospital medicine, and critical care services. The company was born from the unification of Schumacher Clinical Partners, Hospital Physician Partners, and ECI Healthcare Partners—each bringing its strengths to the table to become a leading national healthcare provider.
Under this combined vision, SCP Health has expanded its reach to support patients before, during, and after acute hospital visits. The company’s focus on integrating hospital, ambulatory, and virtual care has transformed the patient experience, ensuring that care plans are adhered to and outcomes are optimized. Today, SCP Health partners with over 585 health programs across 37 states, employs more than 7,500 clinicians, and facilitates over 10 million patient encounters annually.
Unique Selling Points: What Sets SCP Health Apart
In a competitive healthcare landscape, SCP Health distinguishes itself through a combination of quality, stability, and a culture of collaboration. SCP Health’s financial stability allows for continuous growth and investment, which is critical in maintaining the high standards of patient care the company is known for. SCP Health continues to build relationships based on quality, transparency, and accountability.
Using a collaborative approach, SCP Health partners closely with clients to achieve shared goals and deliver exceptional patient care. The clinical and operational leaders work side by side to ensure clinicians and client partners can sustainably deliver high-quality care. SCP Health is also at the forefront of healthcare innovation, constantly seeking ways to improve patient experiences and reduce costs.
Leadership Qualities: Agility, Collaboration, Courage, and Respect
SCP Health’s core values are agility, collaboration, courage, and respect, and Moyer works every day to demonstrate those values in her interactions with her team and others. Her ability to quickly adapt to new facets of the industry and her understanding of customer needs are crucial for staying ahead of the curve. This approach ensures that she remains nimble and responsive to evolving communication needs.
Moyer aspires to be an authentic, positive leader who inspires her team to exceed expectations. She drives personal and team success by leveraging individual strengths and fostering a collaborative environment. She fosters strong partnerships built on open communication and mutual respect with her peers.
Overcoming Challenges: The Power of Alignment
Every leader faces challenges, and for Moyer, one of the most significant has been achieving alignment across diverse stakeholders in a complex industry. As a marketing leader, Moyer often finds herself orchestrating alignment by fostering open dialogue, active listening, and a shared vision that keeps patients at the center. She excels at creating a unifying narrative that brings together different perspectives and resonates with SCP Health’s mission of delivering high-quality patient care.
Leveraging Technological Advancements
In an industry increasingly shaped by technological advancements, SCP Health is leveraging technology to make its solutions more resourceful for its clients. Their approach empowers clinicians with tools that seamlessly integrate with existing hospital systems. SCP Health takes a holistic view of the entire care ecosystem, leveraging technology to support and enhance our clinical expertise, allowing us to treat patients more effectively across the care continuum
This approach allows SCP Health to reduce care variations, prevent disruptions, and create a more connected patient journey. The company is pioneering several innovative care models, such as hospital-at-home programs offering rapid and scalable ways to deliver comprehensive care. By bridging gaps across clinical pathways, SCP Health provides patients with a consistent, high-quality experience that transcends the traditional boundaries of healthcare. Her team works to demonstrate how patients, clinicians, and communities benefit from innovation in healthcare. By sharing stories of patients who were able to stay home during a hospitalization, and keep their family support system around them or how a clinician was able to realize a better work-life balance thanks to AI-enabled scheduling, Moyer and her team can bring the technology, along with its outcomes and results to life
Addressing Social and Environmental Issues
SCP Health takes its role as a leader in the healthcare industry seriously, focusing on delivering exceptional patient care in every community it serves. Moyer emphasizes that service is embedded within every aspect of the organization, from ensuring health equity to adopting sustainable practices. SCP Health is committed to providing uninterrupted access to care for all patients, regardless of their socioeconomic background, and prioritizes health and wellness, data privacy, and security.
The company also engages in multiple community service initiatives, partnering with local and national organizations to give back. SCP Health encourages its employees to donate their talents and time, offering paid time off specifically for community service. This commitment to social responsibility reflects SCP Health’s dedication to creating a healthier future for patients and communities.
Conclusion
With over 25 years of experience in healthcare marketing, Dawn has consistently prioritized the customer, which includes patients, clinicians, and clients. Her strategic mindset, customer-centered approach, and commitment to health equity have solidified her reputation as a respected industry leader. Guided by SCP’s core values of agility, collaboration, courage, and respect, she uses her leadership and passion to ensure each initiative aligns with the company’s mission of improving patient outcomes.
In addition, Moyer believes that success is achieved when others reach and surpass their goals. She recognizes the potential in every individual, believing that their defining strengths and unique qualities can lead to extraordinary professional and personal achievements.
