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Success Knocks | The Business Magazine > Blog > Business View > Egg Innovations: Pioneering Ethical Egg Production
Business ViewInnovation Excellence Awards 2024

Egg Innovations: Pioneering Ethical Egg Production

Lisa Camara
Last updated: 2024/07/11 at 3:33 AM
Lisa Camara Published
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Egg Innovations The Legacy of the Brunnquell Homestead


The farming legacy of Egg Innovations traces back to the Brunnquell homestead in Port Washington, Wisconsin, over a century ago. John Brunnquell, the CEO and President of Egg Innovations, is a third-generation farmer whose upbringing was deeply connected with egg-producing hens confined to cages. However, his journey took a transformative turn when he pursued higher education in agronomy, delving into the intricacies of soil health and plant vitality.

Contents
Egg Innovations The Legacy of the Brunnquell HomesteadEmbracing Cage-Free and BeyondLeading the Transition to Pasture-Raised and Free-RangeEstablishing Egg InnovationsBuilding an EmpirePromoting Sustainable PracticesExpanding Market Presence

 

Embracing Cage-Free and Beyond


Upon completing his studies, John’s pivotal moment arrived when he stepped into his first cage-free barn. It was a moment of epiphany, igniting within him a profound conviction that resonated with his life’s purpose. He envisioned a society where animals are nurtured in alignment with their natural inclinations. This realization spurred John on a mission to revolutionize hen care, transcending the conventional confines of the industry.

 

Leading the Transition to Pasture-Raised and Free-Range


With a steadfast commitment to chicken welfare, John led the industry into pasture-raised and free-range chicken care, creating an environment that embraces the natural needs of chickens. Supported by his research into the science of poultry and animal behavior, John earned his Ph.D. in avian ethology, demonstrating why the greatest eggs come from chickens raised naturally.

 

Establishing Egg Innovations


Establishing Egg Innovations in 1999, John’s goal was to demonstrate that chickens could be cared for ethically while running a successful company. He meticulously considered every aspect of a chicken’s life, including barn construction, to ensure the hens had a comfortable, protective structure where they could perch and socialize while indoors.

 

Building an Empire


Under John’s leadership, Egg Innovations emerged as the global leader in 100% Free Range and Pasture-Raised eggs. From its humble beginnings on the family farmstead, the company expanded into a profitable enterprise based in Warsaw, Indiana, managing thousands of grazing acres with family farmers in the Midwest.

 

Promoting Sustainable Practices


Embracing regenerative farming approaches in organic production, Egg Innovations prioritizes the long-term benefits for hens and land under its care, aligning with its commitment to Chickens, People, and the Planet. Through partnerships with family farmers, Egg Innovations produces earth-friendly Helpful Hens™ eggs, promoting healthy ecosystems, fighting climate change, and fostering a brighter, healthier future.

 

Expanding Market Presence


Looking ahead, Egg Innovations aims to expand its presence in new markets, meeting consumer demand and continuing to champion ethically produced, environmentally friendly eggs. Through its dedication to Chickens, People, and the Planet, Egg Innovations strives to improve the world one egg at a time, in harmony with nature.

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