ExtendMax bridging the gap in regulatory compliance and market access
In an increasingly interconnected global economy, the demand for specialized consultancy services in compliance and regulatory matters has never been more critical. Founded in 2015 by Trần Thanh Phương, ExtendMax emerged with a mission to bridge a significant gap in conformity certification and import-export operations for international businesses operating in Vietnam.
Core Values and Commitment
At ExtendMax, all core values are centered around developing professional consultancy services in the field of conformity certification. These values include regulatory compliance, which ensures full adherence to Vietnam’s legal requirements; a commitment to delivering services with a strong emphasis on quality, timeliness, and effectiveness; a customer-centric approach that places clients at the center of all activities while striving to deliver the highest value; innovative solutions that continuously seek new approaches to tackle complex challenges; and transparent consultancy to guarantee that all information and solutions are clear and easily understandable for clients.
Comprehensive Range of Services
ExtendMax is highly regarded by clients for its diverse range of services. These include conformity certification consultancy, which guides clients from the R&D stage to the final phase of distributing products in Vietnam, ensuring that the products comply with Vietnam’s standards and regulations.
The firm also provides market access consultancy to help clients understand and comply with legal requirements when entering the Vietnamese market. Additionally, ExtendMax offers civil cryptography licensing procedures consultancy for cybersecurity products, aiding IT products in obtaining necessary approvals for distribution in Vietnam.
Furthermore, the firm provides Importer of Record (IOR) and Exporter of Record (EOR) services, acting as an import-export partner and managing all customs clearance and tax payment procedures.
Simplifying Complex Processes
To simplify the complex processes faced by international businesses, ExtendMax delivers comprehensive consultancy services. This includes requirement analysis to accurately identify necessary documents and procedures, document preparation that adheres to legal regulations, progress tracking where ExtendMax represents clients in dealings with authorities to resolve issues, and training and consultation to help clients understand regulations for better self-management in the future.
Notable Case Studies
Two notable case studies underscore ExtendMax’s ability to resolve significant compliance and regulatory challenges for its clients. In the case of Amazon Web Services (AWS), ExtendMax provided extensive consultancy services, including product classification, identification of necessary legal procedures, support in completing licensing and product certification, and advice on customs declaration processes. As a result, ExtendMax enabled AWS to import IT equipment worth tens of millions of USD into Vietnam smoothly and without obstacles. Similarly, for the LEGO Vietnam factory, ExtendMax was selected as a trusted contractor to provide IOR services and consultancy for the import-export procedures of all IT equipment. Acting as the IOR, ExtendMax directly managed the importation of IT products valued at approximately $3 million and advised LEGO on the smooth importation of additional IT equipment worth tens of millions of USD.
Adapting to Regulatory Changes
About adapting to changes in Vietnam’s regulatory framework, ExtendMax continuously updates its knowledge of legal changes and promptly informs clients. The company diligently researches legal regulations, provides accurate forecasts of imminent changes, and offers recommendations to help clients adapt quickly. In addition, ExtendMax implements contingency solutions to minimize risks associated with unexpected changes.
Future Aspirations
Looking to the future, ExtendMax plans to expand its services, offering comprehensive consultancy solutions for businesses, including areas related to foreign investment and mergers and acquisitions. The company is also exploring the development of training services focused on import-export procedures and regulatory compliance for IT equipment, targeting potential clients.
Vision for Vietnam’s Growth
Ultimately, ExtendMax envisions contributing to making Vietnam a leading hub for technology manufacturing and development in the region. By providing professional regulatory compliance and market access services, ExtendMax aims to foster sustainable growth for the IT and telecommunications sectors in Vietnam.
Trần Thanh Phương, founder and CEO of ExtendMax
Trần Thanh Phương is a renowned legal expert with over a decade of experience in import-export consulting and conformity certification. Drawing on solid expertise and business management experience from multinational companies, he has developed ExtendMax into Vietnam’s premier consulting firm, serving major global technology giants like Amazon, Microsoft, Cisco, Lenovo, and Dell. As a Vietnamese entrepreneur, he has also earned several international awards in recognition of his contributions and strategic vision in the industry.
“ExtendMax is proud to be the service provider for leading global companies such as Amazon, Microsoft, Cisco, HPE, Arista, Palo Alto, Lenovo, Oppo, Fujitsu, Panasonic, and Realme.”
