Most inexperienced entrepreneurs think that their website is an information platform for their customers, but more advanced business leaders know that it’s a conversion funnel. If you can optimize your website to get people to buy, then it can make your business wildly more successful. All of a sudden, you don’t need to rely so much on things like paid ads and social media outreach. Your webpages do the job for you.
But how can you convert more people? Let’s take a look.
Use more A/B testing
A/B testing is a scientific approach you can take to optimizing your website. You can use it for everything from calls to action to your layouts and offers.
A lot of companies limit the variables that they A/B test. They think that it only applies to certain parameters on their website. This isn’t true. You can A/B test almost anything and optimize your website indefinitely to try to figure out which versions of it will convert the most people.
Remember, once you have visitors on your site, you essentially have a captive audience. It’s up to you what happens to them next.
Leverage urgency and scarcity
All marketers know that urgency and scarcity work well in an advertising context, but did you know that they also are a potential gold mine on your website? If you can pressure, subtly pressure your visitors to make a purchase or suggest that you’re running out of a certain item, it can increase sales dramatically. They have fewer excuses to put off the purchase to the future.
Just be careful when using either of these tactics. Make sure that you’re always being transparent, and that the urgency or the scarcity is real. If it isn’t real, you could be falling foul of regulations, and customers won’t trust you anymore.
Use personalized web design
As sites like https://tessa.tech/virginia-web-design/ recommend, it’s also a good idea to personalize your web design. If you can tailor it to the specific audience or even the individuals that you’re serving, that can help you with conversions. People are more likely to respond to websites that they feel are built for them individually and cater to their specific needs.
Use high-quality product visuals
If you sell products, make sure that the visuals are high quality. Get a professional photographer to take photos for you so that you can make the most sales. If your products are high quality but the images you’re using are not, customers are more likely to go to another website that they trust more.
Ensure mobile optimization
Finally, if you really want your website to succeed long-term, ensure that it’s mobile-optimized. Mobile traffic tends to convert at a much lower rate than desktop traffic, so it’s critical to have a responsive design and make sure all of your menus are accessible and easy to use. Don’t simply transfer your desktop site to your mobile site as this may not offer the functionality you need.
