Siyata has disrupted the traditional Land Mobile Radio (LMR) business with Next Generation Communication Technology to become a global leader in the fast-growing Push-to-Talk over Cellular (“PoC”) industry. Siyata creates cutting-edge hardware to meet customer needs. Their new SD7 Rugged PTT Handset makes it easy for the public sector and enterprise customers to switch from two-way radios to Push-to-Talk over Cellular. The SD7 Handset resembles two-way radios, so workers who have used them may easily utilize the Siyata Handset.
The Siyata Journey
Siyata Mobile Inc. (Nasdaq: SYTA) Founder and CEO is Marc Seelenfreund. Marc founded and ran Accel Telecom (TASE: Accel), an EMEA distributor of innovative telecom solutions, before founding Siyata Mobile. Marc is the Executive Board Chairman of a top private university and has a law degree. Marc has faced various hurdles, including launching two new firms from scratch and making sure they take enough risk to expand and have a unique and diverse product line. Marc highlights how a tiny company like Siyata can compete with huge OEMs like Samsung and serve large wireless carrier corporations like AT&T, FirstNet, Verizon, and T-Mobile every day to emphasize the necessity for differentiation. Siyata offers innovative solutions and outstanding support to large wireless carriers.
Being The Market Leaders
Siyata has always focused on creating creative solutions. There is no reason for Siyata to bring to market “me-too” products that are already offered by much bigger companies. So Siyata has achieved a number of firsts in the market, and they are viewed by wireless carriers as an innovative supplier of PoC hardware solutions; they include:
- A 3G in-vehicle phone (CP-100) in 2013.
- An Android-based 3G in-vehicle smartphone (CP-200) in 2015.
- An Android based 4G in-vehicle smartphone (UV350) certified and sold by large North American carriers in 2019.
- A rugged “cellular radio” handset (SD7) that only supports PoC, certified and sold by large North American carriers in 2022 and 2023.
- A highly unique Vehicle Kit (VK7) for a PoC handset that allows for easy slide-in and slide-out access in 2022.
- A cellular-based PTT body camera SD7+ in 2023
Built On Value System
The principle of “Customer First” guides Siyata. This starts with their product design and development team paying attention to client needs before focusing on distinctive, novel solutions that address actual client concerns. The go-to-market strategy maintains this customer-first perspective. With the help of their device’s firmware, Siyata has been nimble enough to offer distinctive accessories and features for important clients. The way the Siyata team supports its customers during pre-sale customer proof-of-concept tests, during the actual sales process, and during post-sale also demonstrates this focus. They are aware of the expense of not satisfying consumers as well as the fact that happy customers will bring Siyata more happy ones.
Siyata is motivated by the principle of “Team First” as well. They recruit competent, seasoned team members who are prepared to put in a lot of effort and collaborate to achieve the company’s goals. They appreciate and support the work that the Siyata team members do, and they reward and commend them appropriately.
Innovation At The Heart
Siyata’s DNA is innovation. Today, Siyata invests in new goods and solutions on the product roadmap they believe customers will need. Siyata strategically leverages business technology ties to provide customers with complete solutions. CrisisGo, a partner firm, offers an Emergency Response solution that enhances the SOS Emergency button on their SD7 Handset. CrisisGo’s customers may notify the proper individuals and control their organization’s response to any crisis by pressing this button. This method can inform local police or EMS.
Siyata : The Unique Customer Experience Strategy
Siyata made $1.5 million selling SD7 handsets to two large U.S. school districts through wireless carriers. The schools used two-way radios before. Their large, cumbersome radios needed to be updated, but the expense was exorbitant. They couldn’t interact with staff or bus drivers on field trips or sporting activities since their legacy radios had a limited range. The SD7 Handset with the wireless carrier’s PTT solution is affordable and easy for staff to use because it’s compact and lightweight and works like their old two-way radios. Most significantly, it improved coverage so schools could communicate around the school property and when students were on field excursions and sports events. The Siyata SD7 Handset protects kids and employees in schools.
In order to increase the safety of both staff and students, Siyata’s school district clients are using their SD7 Handset to manage the safe movement of pupils both on and off the school grounds, as well as to warn staff and administration of any emergency circumstances as fast as possible.
Additionally, they have seen that the security crew, maintenance team, housekeeping team, food services team, and administration team of a sizable resort customer in the Caribbean use SD7 Handsets. The resort is increasing the enjoyment of its guests while they enjoy their stays by better coordinating their operations with SD7 Handsets.
Conclusion
Siyata wants to lead in PoC solutions for public and enterprise organizations. They want to build their business by leveraging their partnerships with North American and international wireless carriers with their current and future devices and accessories. Offering innovative subscription-based services for their products will also generate considerable recurring revenue.
Siyata’s current situation is ideal. Siyata works with many major North American and worldwide wireless carriers and distributors. Siyata’s cellular carrier partners and distributors sell innovative products like the SD7 Handset. Siyata acquired this year two wireless carrier veterans to their sales team, and they are actively following a quick expansion in their sales funnel of customer potential. They expect their financial results will grow accordingly to represent their finest days ahead.
