As we approach the new year, plenty of business owners are looking at what they can do to improve their online presence, as well as the reach and image of their brand. Google plays a much bigger part in modern branding and marketing than many realise. More and more people use Google search directly to find local and online providers for whatever products or services they need, while the Google Ad network can increase the reach of businesses dramatically, for those who have the budget.
Working with the right experts can help you make the most out of the search engine, but not all providers are going to be the ones best suited to you. As such, here, we’re going to look at some of the best Google specialists worth a closer look, and what they offer that helps them stand out amongst the rest.
Optisearch – Cost-Effective Combined Strategies For Small-To-Mid Sized Businesses
For those entrepreneurs who are just getting started or looking for the first step on their road to growth, Optisearch is an efficient and dedicated agency, offering both SEO and PPC Google Ads services at a low cost. What’s more, all of their team works in-house, meaning that they are much more directly responsive to strategy changes, unlike many agencies, which may rely on third-party providers for some of their services. This gives them the kind of bespoke focus and attention to detail that really benefits smaller and growing businesses who are looking to establish their brand in the eyes of their consumers. For sales-driven businesses, they also provide a lead-tracking CRM, making them a good choice for businesses that not only want to win customers but also want to keep hold of them afterwards, too.
Pros:
- Strong SEO and PPC Google Ads offerings
- In-house team offers more bespoke and personalised services
- Can help close more leads through their CRM services.
Cons:
- May not be suitable for enterprise-level campaigns
- Focused more on short-term results (but with some long-term services, too).
- Predominantly focused on Google, not other marketing methods.
Clickslice – The B2B And e-Commerce Specialist
As a provider of data-driven SEO as well as pay-per-click advertising campaigns, Clickslice offers the services you would expect, but predominantly aimed at B2B (business-to-business) and e-commerce clients. They provide scalable traffic and conversions for clients through technical SEO, link building, and an increased focus on AI SEO services, such as GEO (generative SEO), speech search optimisation, and LLM optimisation. They also offer some services outside of SEO/Google ads, such as digital PR and web development, which can make them an effective one-stop shop for any businesses in the sectors they specialise in.
Pros:
- SEO and PPC services cover both organic and paid needs
- Strong technical SEO capabilities allowing for advanced optimisation
- Highly rated for consistent results
Cons
- Relatively pricy
- Not suited to small businesses with minimal marketing budgets
- May not be as strong outside of their niche
Pearl Lemon – Content-Driven Campaigns For Long-Term Visibility
While some businesses may be looking for focus on advertising and short-term signal boosting to help their brand reach new customers, some teams like Pearl Lemon focus more on organic SEO and content marketing, aiming to build those long-term visibility results instead. They offer great SEO services, including international SEO for those looking to target overseas audiences, as well as strong content strategy offerings. These are great for businesses looking to steadily grow their visibility without overspending.
Pros:
- Well-suited to small businesses looking for long-term organic growth.
- Has a wide range of SEO services
- Also well suited to those targeting an international audience
Cons:
- Not as many offerings for PPC or Google ads
- Results can take longer to see compared to paid or more balanced campaigns
- Relatively small agency, so might not be suited for handling much larger marketing campaigns
Genie Crawl – Tailored Approach For Small Businesses
Another provider that tends to focus on the smaller business end of things, including startups, Genie Crawl offers rapid improvements in research rankings and traffic metrics with its SEO and Google Ads services. The team prioritises transparency through regular reporting and strategies that are adapted to meet the shifting needs of campaigns in action. Their services are designed to be bespoke, rather than the one-size-fits-all solutions that some other providers might have, but they may not be suitable after a certain point of growth due to their niche.
Pros:
- Highly personalised services with campaigns tailored to the client
- Offers both SEO and Google Ads services
- Cost-effective for small businesses and startups
Cons:
- May not have the capacity for larger-scale campaigns or businesses
- No noted industry specialists
- Few services beyond SEO and PPC
Show + Tell – Conversion-Focused Services For e-Commerce Clients
Another entry that focuses specifically on e-commerce, Show + Tell, which was previously known as IMpression, offers the SEO and PPC services available from others, but also with a focus on conversion rate optimisation. This combination ensures that businesses are able to keep more of the customers that they bring onto the site through their enhanced visibility. This results in highly usable websites, which have made it a strong choice for online retailers and lifestyle brands. Other niches they specialise in include energy and utilities, food, manufacturing, SAAS, technology, and property.
Pros:
- Strong expertise in e-commerce
- Award-winning agency with a proven track record
- Offers a whole service which not only attracts customers but also aims to convert them.
Cons:
- Not as suitable outside its niches
- Cost and scope might not be fitting for smaller businesses.
- Not as well-suited to those looking to build a long-term organic presence without a paid strategy.
Which Google Specialist Should You Work With?
The right Google Specialist for your business depends on your specific needs. For instance, women entrepreneurs who are starting out a small business and want to be mindful of the costs while still achieving the results they need may want to start by looking at Optisearch, but if your needs are different, then some of the other examples above might work better instead.
