Ricardo Robledo and Tu Identidad Revolutionizing Identity Verification in the Digital Era
Ricardo Robledo worked for years in the Banking Industry in Mexico. There, he was able to watch up close how the banks had a couple thousand people verifying identities through old-fashioned methods such as phone calls and checking databases. With all the technological revolutions, he told himself there must be a more efficient, faster way to do this.
That´s why he decided to approach a couple of investors in Mexico to launch a company which could verify identities digitally, and that’s how Tu Identidad was born in 2017. As with all startups, the company has had its ups and downs, but now it is growing steadily, providing not only the technology but the knowledge to act as a consulting, security, and technology partner to its clients.
Posing Strongly With Current Challenges
The Know Your Customer market is growing exponentially. More and more companies throughout the world realize that it is essential to have the most sophisticated technology to combat identity fraud. The team at Tu Identidad are going beyond Facial Recognition to Liveness Checks, which will get more and more sophisticated to detect everything from facial movements to a person’s heartbeat in a few years.
Also, governments are increasingly receptive to this new era, and having the technology to connect with government databases is essential to verify a person’s identity, sometimes in seconds. They are constantly working on innovative technologies to anticipate the market’s needs. During the pandemic, they were what the market needed to verify people’s identity in a world that had turned completely digital.
Further, this is an industry totally dependent on technological advancement. So, it is Tu Identidad’s work to imagine the future to bring it into being, which is the reason Cortes founded Tu Identidad in the first place. Technology will find a way for every potential problem, opportunity, and need. And yes, it was the fact that Cortes had all the technological tools to verify identity that had put them in the place they are today.
Also, the global pandemic led to the growth of Tu Identidad. As the global economy turned digital, more companies and people were doing digital transactions online, which in turn led to companies needing to verify their customers, providers, and workers. So, Tu Identidad was uniquely positioned to help companies and people work in this new economy and in these new business models.
Attaining The Edge Over Other Companies
Tu Identidad’s technology is flexible, ever-improving, and adapting, as is the company. They not only provide products and services but also create new ones according to their client´s needs. This is a two-way street. It comes not only from clients’ requests but also from the company getting to know the client and then, as a consulting partner, detecting a need or an opportunity and then proposing new solutions.
Tu Identidad provides solutions to its clients through a variety of APIs, which help companies verify identity and comply with regulations in a fast and efficient way.
In one of their biggest success stories, a major client was required to rapidly grant customers credit via the verification of their INE identity card. The Tu Identidad team developed an API for them, which allows verification in 2 seconds with the INE Nominal List. Just 2 seconds after the user uploads his INE card, Tu Identidad’s client gets the verification.
For another of Tu Identidad’s clients getting into the digital banking business, they developed a digital signature API with NOM 151 (valid in Mexico) so they can do a fast and experienced onboarding with their clients. This has helped grow their business exponentially.
One big measure of Tu Identidad´s success is that they have been growing with their clients, and they are looking to at least double the number of transactions with them in 2024.
Further, as a company, Tu Identidad is a technological and security ally for its customers and clients. They can count on Tu Identidad as an integral part of their company, dedicated to achieving and surpassing their business goals.
Also, the company and its executives have a deep knowledge of the markets they work on, not only technologically but culturally and economically, so they know what the concerns of the local businesses and the local populations are.
Conclusion
Tu Identidad’s next project involves making digital identity verification available to everybody. They are working in a platform where everybody can verify the identity of someone they are doing business with, want to hire, or are planning to rent a property to. The company wants everybody to have access to digital verification, which has only recently been available to big companies. This is their goal for 2024, and they are working on it.
