Achieving rapid marketing success online might sound like a pipe dream, but actually many companies have done it in the past. It just requires thinking about things in the right way. A lot of companies go down the traditional pay-per-click routes when they’re first starting out. It’s usually not the best approach unless you’re at scale or people already know about your brand, so what can you do instead?
Use short-form videos
One option is to use short-form videos. This format has become increasingly popular in recent years after the explosive growth of Reels on TikTok and Instagram. These are an excellent way to capture attention at the top of the sales funnel and develop rapid engagement, because algorithms favor this type of content simply because it’s so addictive.
All you need to do is post 15- to 60-second clips showing something to do with your business or your products. For example, you could include how-to tutorials or behind-the-scenes action, with clear CTAs included at the bottom or the end of the content.
Add UGC
Another approach is to add UGC to your online marketing campaigns. User-generated content is almost infinitely scalable and doesn’t cost much to produce. Once you have it in your library, you can reuse it over and over again, whether it’s for social media, review platforms, or even your own product pages. You don’t even have to reach out to customers organically anymore. You can buy UGC with the right agency supporting you. This makes it more predictable and flexible.
Use AI for personalisation
If you’re not using AI right now for personalization, then you should be. Artificial intelligence is an excellent way to handle personalization at scale because it can analyze user behavior and deliver tailored advice on the type of marketing approach you should take in real time.
For example, you can get AI to create dynamic email subject lines and product recommendations based on different customer classifications. You can also combine it with first-party data for even better results. Many companies report that their return on investment increases by two times or more when they use more personalization in AI. They are able to achieve higher conversion rates because they are giving their prospective customers the type of content that they actually want.
Master referral and viral loops
If you haven’t done so already, look into mastering your referrals and creating viral loops. When you get referral programs right, it can create a flywheel effect where they gain energy with their own momentum. For example, referral programs turn customers into promoters if you can get them to sell your features in exchange for discounts, and it can compound growth. According to Dropbox, it was able to increase users by over 4,000% through its referral program, and Airbnb was able to do something similar.
There you have it: some of the methods you can use to achieve rapid marketing success online. The quicker you can implement these approaches, the more likely you are to see success.
