I Got Mind was founded by Bob Wilkie in 2008. He had almost ten years to devote to improving himself and learning more about who he was and what had happened to him. For almost 20 years, he battled despair and anxiety. He observed others suffering as he worked out the solutions. Then he made the decision to create a simple-to-follow curriculum to assist others in finding the solutions that would enable them to become who they want to lead a meaningful life.
Wilkie has devoted his entire life to teams and has learnt how effective teams operate. Only when everyone is well doing does the group succeed. Wilkie enjoys being able to help the leaders and see how it affects the group since this takes good leadership.
Positioning The Brand
The I Got Mind team has observed a significant change in people’s readiness to talk about experiences that have made them feel lost and ashamed during the past 15 years. More people are ill than ever; thus, it is encouraging that people are eager to investigate ways to be content, fulfilled, and joyful. I Got Mind has observed this in numerous industrial settings, educational institutions, and community sports organisations. “Life is difficult, and the only way things will improve for the better is if we take ownership of our lives. We are accountable for our own health,” according to Bob Wilkie, Founder of I Got Mind.
Adopting And Growing Through New Changes
The I Got Mind team was quite astonished to find people more open to communicating on a screen during the pandemic. They conducted live events for years, but it was never easy to get everyone’s attention. The degree to which people felt at ease in front of a screen was both unexpected and encouraging.
Online courses that enable people to engage in self-directed learning and then follow up with moderated dialogues about how to use the learning were combined to improve I Got Mind’s approach to content distribution.
COVID has thus generated a fantastic potential for innovation and the development of a new way of life. Companies open to creating new processes and cultures will have a major edge over those who try to duplicate the previous way of doing things. This is because they won’t be focused on going back to the old way or what was typical. It is dreadful to waste a crisis. People are able to be curious, forge new paths, and adopt new ways of living thanks to new methods of thinking and acting.
Working To The Clients’ Advantage
The foundation of the I Got Mind’s business model is continuous learning. Three years are needed to complete their programme. It is repeated at intervals. They are aware of how much time each participant must give. They make learning enjoyable. By making the time the, I Got Mind team spends together enjoyable and relevant to them, first individually and then collectively, they engage the groups.
It’s interesting that I Got Mind’s complete staff is made up of passionate people with diverse backgrounds. This offers various viewpoints and makes it possible to interact with all of the participants.
Case Study Of the Golf Industry
I Got Mind started at a golf course and saw from on that the culture there was quite archaic and out of date in terms of its principles and practises. Significant turnover and burnout occurred among them.
Their curriculum is meant to keep students learning over time. The Understanding Stress course golf team took as part of I Got Mind’s 12-month programme had an immediate impact on this group. Each person started to understand that the tension they were feeling was not their fault. As a result, each person began to develop personal accountability.
Each team member started putting stress management techniques into practice, talking about boundaries and resolving personal difficulties. It made the unpleasant talk that had previously left their teammates feeling judged and resentful seem natural.
Three courses are scheduled as part of the I Got Mind programme, and there are three facilitated dialogues for each course’s supporting material. Each person can comprehend and apply the lessons thanks to this repeating process.
The bonds of trust are stronger in relationships. Because everyone on the team is aware of what is expected of them and because they are all working together to meet these objectives, trust is maintained. The team has seen a considerable improvement in communication and problem-solving skills, which has reduced turnover and allowed them to attain customer service satisfaction rates of 95%, a never-before-attained degree.
Conclusion
Wilkie’s determination to spread knowledge and raise awareness about how to promote mental well-being in athletics and in life 15 years later is inspiring. His award-winning youth sports programme, workplace wellness programme, and education programmes have changed thousands of lives.
All in all, I Got Mind’s USP is to grow relationships with its clientele. Their clients have faith in the I Got Mind team as they work through the content because they know they will listen, offer ideas, and then support the process with coaching and execution. Their objective is to support them in setting and achieving their goals. The I Got Mind team places a strong emphasis on assisting each person in discovering and realising their own potential since they understand that the group’s strength depends on the strength of its members.
