In 2006, Adrian Crouch and Aaron Maher founded Procept.
Adrian and Aaron worked together at Ericsson in the engineering and marketing departments, before founding Procept.
With a shared passion for product development, and a wealth of experience in various technical roles at Ericsson, they both identified that opportunities in this field in Australia were basically non-existent. As Ericsson moved away from product development, they had a decision to make.
They had to choose between going abroad for opportunities (somewhere chilly like Sweden!) or starting their own business in Australia. They decided on the latter.
Although they both intended to create their own products when they first started Procept, quickly realized that their bespoke product development services were in high demand in Australian market, which was in desperate need of specialized technology solutions.
Over the last 16 years, their team has been creating custom developed products and technology solutions to successfully address their clients’ very specific business or market needs.
Adrian has played a variety of key roles throughout the history of Procept, from being directly involved in the delivery of client projects, driving the company’s expansion into new countries, and overseeing the technology team. Adrian now oversees the company’s overall technological direction as CTO.
Adrian spends a lot of his time as CTO overseeing and expanding the intellectual property created and used by the company. In addition, he oversees the selection of cutting-edge technologies that will be most beneficial to the client’s businesses in the future, and guides their project-specific technical design selections.
Adrian Crouch and close friend Aaron Maher established Procept in 2006.
Improving the World Through Technology
Procept’s driving vision is to improve the world through the use of technology.
Developing custom products that solve their client’s very specific market and business-critical needs is at the very heart of what they do.
Their expert team of engineers and business advisors achieve this vision by working closely with clients, analyzing their specific needs, advising on the market viability, and following their specific product development process to identify the core needs of their client’s business solution vision or product goals.
Procept’s early foundations were in developing standalone devices that served a singular purpose, and were strongly rooted in wireless technologies and connectivity.
The world is very different today. Wireless connectivity is so ingrained in daily life. Any data that is gathered on a device then has to be sent back to some larger system, such as a cloud-based service, more than 50% of the time has an AI engine to analyze the data, and generally has a mobile app involved.
The wireless product solution of today and the future is much more than just a physical device.
Procept partner with many key global clients that have a strong product and business vision to be achieved through technology, but do not have the internal capabilities and expertise to realize their goals. They find great value for the future of their business in partnering with Procept to achieve their vision through technology.
The Four Pillars of Successful Product Development
Procept offers four pillars of technology solutions.
Advisory: Procept’s innovative approach to product development starts with their Advisory Services, designed specifically to help businesses succeed, not just develop a working product.
Their Advisory team work closely with businesses at the start of any project to turn their ideas into market-viable and revenue-ready products. They do this by clearly defining all aspects of the product vision. By asking the hard questions, conducting use case scenarios, user stories and more, they provide valuable proof of concept and market viability reports to help businesses and investors make informed decisions.
Product Development: With their proprietary process refined over 16+ years, Procept’s expert team of Engineers, Designers and Project Managers take their clients vision from initial concept through to successful market reality.
IoT+, Data, & Cloud Services: Procept’s team of IoT experts help businesses secure their future technology solutions with connected device and cloud solutions, which provide an intuitive and seamless way for customers and staff to interact with data and technology. IoT solutions is the future for many businesses.
Support Services: The support and ongoing maintenance of a client’s product while in market is critical to long-term success. Procept ensure their clients products or solutions maintain a healthy lifecycle, and clients have access to their expert team whenever they require them.
Client Success is the Ultimate Goal
Procept has developed over 150+ products for their valued clients across many industries, including Medtech, Mining & Resources, Aviation, Smart Cities and more.
Their team take great pride in helping clients improve the world through their technology offerings, and delivering solutions that allow clients to disrupt their markets to achieve sustained success.
One example of this is in developing a Medical device for their client, the first wireless TENS device to ever hit the market.
It was a market disrupting success.
Over time, of course, their competitors began to match their offering. They needed to disrupt again, with a key consideration being that their current margin was hot.
Innovation was required again, this time without increasing the cost of the product.
Procept helped their client achieve this through developing mobile app functionality into the device. Replacing what was traditionally a basic remote control with a user friendly and modern mobile app with added functionality became a clear new differentiator for their product. Their customers loved it, it helped keep their technology at the forefront whilst remaining cost effective, and continues to deliver them their valuable market edge.
Future Vision
To continue providing value, Procept understand they and by extension their clients must stay at the forefront of essential technologies and trends.
The dominant trend of today and the future is connectivity, or “IoT”, which is at the forefront of global business growth.
IoT, or the “Internet of Things,” connects organisations, devices, people, and data seamlessly across the internet, and is projected to be worth trillions over the coming years.
The technological world of connectivity has changed. Even low-power devices and solutions have so many connectivity possibilities in the current age that adequate coverage is no longer a problem.
What does matter is matching the optimal technology solution to the client’s “problem” that needs to be solved. Procept utilise NBIoT and Cat M1 mobile data network technology, LoraWAN and Starlink Swarm/Myriota, and satellite connectivity services.
AI, or “Artificial Intelligence,” is another emergent technology, one that many in the technology world are concerned about. AI has great potential, and also provides many unique obstacles. Many of these obstacles remain unsolved.
A global-compliant Med-Tech device is an example. AI has great potential in this field, but how can you design an accurate AI solution that covers all scenarios and minimises risk? This isn’t easy. However, knowledge sharing has increased globally, helping engineers address these broader challenges.
Historically, adopting new technologies took time. Modern information and publicly shared knowledge now minimise that duration. This lets more enterprises improve lives globally.
All in all, IoT is the convergence of connectivity, communication, data, cloud solutions, AI, data-gathering sensors and devices, and end-user interfaces. Procept’s engineers create business-specific solutions for all of these technologies.
This emergent technology offers bottom-line cost reductions, operational advantages, decreased critical risks, enhanced agility, and a critical market edge to practically every industry.
Australian based Procept serves clients in North America, Europe, and the Asia Pacific region.
After you take a look at Procept’s website, you’ll notice how easy it is to succeed.
You can contact Procept at any time by visiting procept.com.au/contact-us/