Creating innovative marketing ideas is a core part of building a brand. But there are often internal conflicts and challenges, especially where risk is involved.
This is why PromoVeritas exists: they are marketing compliance experts and seek to bridge the gap between the ‘conservative’ internal legal teams, and the more adventurous, risk-taking creative agencies.
Their aim is to ensure that your brand achieves its sales goals, whilst staying on the right side of the law and protecting your budgets and brand reputation.
So, whether you are a new company or an established brand, PromoVeritas Inc. is here to help make your next promotional marketing campaign a success.
They already act as Professional Promotions Administrators for hundreds of companies across many sectors: food, finance, auto, health, drink, and B2B.
Jeremy Stern founded PromoVeritas in 2002 following a lengthy and successful career in mainstream marketing, including stints as Coca-Cola’s European
Promotions Director and Marketing Director at Sega Games. His experience not only identified the challenges of getting work approved internally, but also the disparity between the significant amount of time that marketing teams spend on planning the front end of a campaign, the imagery, the headlines, etc, and the very limited time that they spend on the back end: the real world execution, the winner selection, the personalized prize management, the interaction with the consumer. And yet these are the elements that can make all the difference to the consumer.
PromoVeritas seeks to fill both gaps, providing up-to-date legal and execution advice to brands and their creative agencies, and then delivering all the backend aspects of a campaign, safely and securely.
SURPRISING AND DELIGHTING
Over the last 20 years, the PromoVeritas team have witnessed significant shifts in marketing methods. Entries to prize promotions used to be made by post, then it shifted to SMS text, and now it has moved again to online microsites and social media platforms – although limitations on some platforms can make it difficult to extract the necessary data! The current trend is to get back to old-style sales promotional techniques that have fun and excitement built in – so ‘Golden Ticket’ instant win promotions are increasingly popular and can generate a lot of consumer attention if done correctly. For the past 11 years, the PromoVeritas team has run the iconic ‘Hunt the Cadbury Crème Egg’ for Mondelez in the United Kingdom. Hundreds of specially produced eggs (for 2024 they are half dark, half white chocolate) feature a Golden Ticket, and the company then secretly hide them in supermarkets across the country. Anyone lucky enough to find one of these special eggs can then claim, via PromoVeritas, their prize of up to £10,000 cash ($ 12,000 USD).
To further surprise and thrill consumers, PromoVeritas also specialise in what they call ‘Widgets’, literally changing the packaging of a major brand as part of an instant Win promotion. In one case it was replacing a Cheese triangle in a pack with a light activated sound chip that ‘mood’ when the pack was opened, and won you a $12,000 holiday, or in another it was replacing the wooden stick in an ice cream lolly with one made of solid hallmarked 24 carat gold- the lucky finder could keep the gold (or trade it !). Or how about a can of Pringles that sang a song when the lid popped, signifying that you have won a reward. To PromoVeritas, nothing is impossible – and of course, they ensure that everything is safe and secure.
PROMOTIONS ADMINISTRATORS WITH A DIFFERENCE
PromoVeritas believes they have 3 unique advantages over other Promotions Administrators:
1. They truly understand the challenges marketers face based on their 20+ years of experience in the field, they can suggest solutions for most of them.
2. An in-house professional legal team, led by a long qualified lawyer, understands both the law and the practical aspects of marketing
3. Knowledge of marketing laws all over the world. This is something few others can match, and is perfect for USA brands looking for support to expand overseas or who operate in multiple countries or regions, such as South America or Europe. Global capabilities can help you export a proven effective promotional formula into multiple markets, achieving brand synergy and significant cost savings. In 2023, PromoVeritas ran campaigns in over 90 countries.
GLOBAL EXPERIENCE SAVES THE DAY
An example of how PromoVeritas made the impossible happen, was for Amazon Inc of Seattle. They wanted to run a huge sweepstake in 2022 to support Small Businesses during
Prime Day. 8 countries were involved including the USA, Canada, Japan, Mexico, and Germany. However, they were finding challenges getting their internal legal teams to agree on a common approach to the campaign. The company contacted PromoVeritas and within few weeks they had completed a thorough legal review for all participating countries, a re-shaped core proposition to achieve global compliance, drafted and translated the Terms and entry details, and dealt with all the necessary legal registrations and variations. In addition, PromoVeritas built a multi-lingual digital entry portal that received over 40 million entries across 3 weeks and was fully integrated with Amazon’s proprietary systems to validate Amazon logins. Finally, they built a claim portal to manage the 500,000 winners and award the $25 million in prizes across the 8 countries- compliantly, efficiently, and securely.
Another satisfied USA-based client is Budweiser, for whom PromoVeritas regularly drafts their Terms & Conditions, handles all the state registrations, and then manages hundreds of individual prize winners including purchasing and fulfilling the prizes.
Top Quality Customer Experience
PromoVeritas recognises that ‘the buck stops with them’, in other words, they are solely responsible for the quality of their work and output.
It is their responsibility that everything is perfect. Their in-house legal team uses a two-tick approval protocol to double-check work at every level of a project, and the company has a $ 12 million Global Indemnity Policy to back up its work. Clients receive personal attention from a team of Account Directors and delivery specialists. This set up guarantees that clients get quality love and attention from people that they know and can trust. The proof is that more than half of PromoVeritas’ income comes from clients who have been with them for over eight years. This includes clients such as Kellogg’s, Mondelez, American Express, and Mastercard. Quality is rewarded with client loyalty.
A Promising Future in the USA
PromoVeritas has a 20-year track record of success, with 200+ active clients and over 16,000 successfully completed projects, and has won several awards, including the Global Business Excellence Awards, the Best Business Award in Export Growth 2023 and the Global 100 Best International Marketing Legal Experts and many more. With the establishment of PromoVeritas Inc, in the USA, the company is now well-placed to make its international knowledge and reasonably priced services available to more USA-based clients.
For those running prize promotions of any type (competitions, sweepstakes, instant wins, code-basedpurchase linked, social media based etc..) in the USA or any other country, PromoVeritas offers peace of mind and an end-to-end solution that includes legal services, operations and fulfillment, digital touchpoints, data privacy, and protection, winner management (IRS W-9), prize buying, consumer insights, and trend reporting.
For a limited time only, PromoVeritas is offering readers of SuccessKnocks a FREE Consultancy on your next prize promotion, including a Legal Review of the Terms and Conditions and marketing communications. To redeem contact Mark Stern,
Tel +001 (0)332 867 1995 or
mark.stern@promoveritas.com
